Another PR and marketing virgin needing help
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19 July 2017
I only currently advertise/market through Google Adwords and know that I should be pushing more with more intelligent advertising in the form of proper PR. Last year we had one of our products featured as a best buy in Closer magazine and this provided a nice boost to sales for several weeks. I would like to get more of this type of exposure but am not sure how to get it.
Last month as an experiment we dropped prices by 20% and sales doubled but we are trying to market a premium product and I don't want people to think we are selling products that are worth a lesser amount.
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