How to handle "app" pages.

Cloud created by:

Joe Clark
4 August 2017

Hey guys,

We've got an app - a drag & drop email builder - and we are looking to improve our seo efforts. That being said - we're not sure how to treat pages of the app that wouldn't tell google nothing at all basically (loads of duplicate content, lorem ipsum, etc). They're pages that are used by the clients to build their own templates ex: builder pages they are extremely useful for our clients, but GGL wouldn't prolly make too much sense out of them.

That being said - rather randomly, before we nofollow noindexed them, some of them started ranking (probably given to the really great analytics data we have on them. Loads of clients, loads of time spent on page, etc).

Can we harness them in a better way, or just nofollownoindex them? I don't really see how they can be "canonicalised" since they don't really provide any quality content for Google. Much like MOZ's keyword explorer tool for ex. Mucho quality for us - but not a google fan favorite content-wise.

Thank You!!!

I didn't find the right solution from the Internet.

References

https://moz.com/community/q/how-to-handle-app-pages

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