OER10: Open University iTunesU
Catherine Chambers on The Open University's use of iTunesU. 23 March 2010....
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24 March 2010
Catherine Chambers on The Open University's use of iTunesU. 23 March 2010.
The Open University has put “as much video and audio as they could clear rights for” onto iTunesU. Motivated by the aim to promote the OU brand – with 15million downloads so far looks on target. Focus on courses in presentation, research, global appeal, self-contained tracks, topical and academically relevant, broadcast quality editorial policy (relaxed for youtube). No lectures! In particular avoid video lectures.
Design driven and catchy titles – (now trying audio versions). Present in terms of device format as that drives what people are after.
- Rights review
- Edit (may add academic audio commentary)
- Add metadata
- Final rights review
10% of all downloads are the pdf transcript. Also have pdf suggested activites.
Aim to now:
- Reuse content in course production – particularly of the new
- A course built on OER
- Self-production of high quality high brand OER
- Training academics
- 15million downloads
- 10% downloads of transcript
- 1.5m unique visitors
- 1 in 7 go onto the OU websites
- 87% outside UK
11:14 on 24 March 2010