Progress towards an overarching national kite mark for the careers profession

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Careers Profession Alliance
14 March 2011

A variety of quality awards are already in existence for careers education and guidance for schools, colleges, providers of guidance and other organisations. Some exist specifically to serve particular needs, but there needs to be a more coherent approach which is more comprehensible to professionals and the general public. This strand will produce a proposal to develop an overarching kite mark, which will bring together these individual awards so that those with an interest, including parents and young people, can see that there is some commonality in the expectations of the individual awards. This would not be a new award nor would it replace the existing awards, which are valued by providers but would allow these awards to remain locally relevant while being nationally recognised. The proposed kite mark will avoid additional bureaucracy, cost and administrative burden. It will be quick to implement, simple to maintain and self-policing, giving providers incentives for to improve and maintain standards.

OUTCOME: A proposal and action plan for taking forward the development of an overarching national kite mark, working closely with employers and other relevant stakeholders

DATE:  By 31st March 2011

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