IET TCM Event: Creative approaches to cross-platform content on YouTube and iTunes U'

14 June 2012

Location: Jennie Lee Building Main Ambient Lab Groud Floor

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Lynda Davies
2 March 2012

Abstract: In a digital world with a proliferation of content available across multiple platforms vying for user attention- how can we engage with potential students who devour audio video content on these platforms on a daily basis? During this presentation I'll show recent cross-platform commissions for YouTube and iTunes U and discuss the thinking and approaches behind them.

Presenter: Catherine Chambers (LTS)

Location: Jennie Lee Building Main Ambient  Lab Ground Floor

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Twitter hashtag: #ouTCM

"TCM 2012 Schedule"

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