OER- a marketing opportunity
Russell Stannard's talk at the CETIS OER meeting
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27 February 2009
Russell has come into OER from a personal perspective. Starting from needing to share short videos to explain tips for teachers. This is now ranked 5th on Google for "teacher training" http:www.teachertraining.com.
An example video showed photoshop features captured in Camtasia.
Reflections on why it worked: clear objectives, regular updates, newsletter, good domain name, registered on Google, youtube linked, promoted through conferences and papers.
Now repeating experience for mulitmedia and ICT courses. http://multimediatrainingvideos.com - within 2 months 60,000 hits now about 10,000 distinct visitors. Acts as a marketing tool to encourage viewers to sign up as students on MSC in multimedia and ICT. Appears to have influenced about half the students to come.
His advice is that providing a clear set of open resources can bring a range of benefits.