SAT: Designing a mini-MOOC (David Hayden)

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David Hayden
7 January 2019

This conference session is entitled “Designing mini-MOOC”. 

On their website the Chartered Institute of Personnel and Development (CIPD) invite learning and development (L&D) practitioners to join them at the “epicentre of L&D.” A bold statement given its credibility within sections of the L&D community: Jacobs wrote in his blog a strong argument for not joining the CIPD back in 2013.  Five years later, in September 2018 the twitter conversation from @HR_Hour, using the hashtag #HRHour, asked about benefits of membership of a professional body. There were some scathing comments about the CIPD in the replies. The gap between the CIPDs ambition and the reality of Jacobs and others experience is huge. 

One of the contact points members and potential members have is through the CIPDs offering of short-courses and qualifications. It wants learners who come on a CIPD event to feel they have had an experience that is worthy of the epicentre comment, and have a degree of control of what they learn, echoing Spencer’s comments (2017) on empower learners.  To do this the skill of the practitioner leading the intervention has to match the claim offered.

Many of the practitioners delivering the CIPDs content have a wealth of experience across a number of years.  Whilst there is no challenge to their content knowledge, the skills required for practitioners to facilitate events has altered as the move from a tutor-led approach to a learner lead approach (Hase and Kenyon 2000, Towards Maturity 2018) is one of the deliverables of the epicentre promise. The CIPD feel they have a duty to support the professional development of those who deliver its programmes, and have access to the latest research and thinking.  The MOOC will be an opportunity for practitioners to access content and be able to share their own insights. 

The session will answer three questions about designing the MOOC:

  • For what purpose? This will explore further the context drivers for the MOOC
  • For whom? This will give a little more insight into the initial audience and the potential wider audience who could access the MOOC
  • What is the content? This will offer a taster of the structure and the variety of content available.



@HR_Hour #HRHour (2018) 20 Sept [Twitter] Available at 5 Jan 2019) 

CIPD (nd) ‘Join us at the epicentre of learning and development’ [Online] Available at 3 Jan 2019)

Hase S, and Kenyon C, (2000)  From Andragogy to Heitagogy[Online]. Available at 31 December 2018) 

Jacobs A, (2013) ‘Why I won’t join the CIPD’ 24 May [Blog] Available at 4 Jan 2019) 

Towards Maturity (2018)Driving Performance and Productivity[Online] available at 1 Jan  2019)

Extra content

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David Hayden Bio

David Hayden Bio

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H818 conference invite

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Karen Hornby
11:34am 9 January 2019

Hi David,

Good to hear from you again after H800 - and thanks for drawing my attention to your presentation, as it does link quite closely to my own role as you know, so I'll definitely be listening on 16th.

Looking at the abstract (I'l have a look at your poster/video later) .... is an interesting read, particlulary the idea that content knowledge needs to be supported by strategies for delivering learner-led CPD.  I have a couple of questions ...

Do you think you have the right balance between the higher level background/aims of CIPD (two paragraphs), and the needs of the intended audience of the MOOC (one paragraph)? (I'm not saying you don't, just wondered your justification :-) )

Would it be helpful to elaborate on how your project links to/addresses one of the themes of the conference?

Best wishes


patrick shearer
8:59pm 20 January 2019

Hi David I enjoyed your invite and will hopefully be tuning in on 16th. Starting to think that a video clip is the way to go. I have some experience of a similar organisation making similar claims a few years ago I won't name them. But needless to say their claims were quickly undermining Ned by the speed of technological development- rendering most of their processes obsolete even if their content wasn't.

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