Q8: What is the relevance of educational technologists in relation to educational strategic missions?
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25 August 2009
'a critical addition to the 2008 definition [of an educational technologist by the Association for Educational Communications and Technology] is the term "improving performance". This echoes the demands now placed on our field. Effective products are no longer the primary goal. Even learning is no longer the only goal. Our efforts are expected to impact transfer as shown in individual and organizational performance improvement' Richey (2008, p. 24)
To what extent is this new institutional emphasis evident in the literature?