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Sentiment-mining talk about the OU in social web spaces using a tool called Live Buzz

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Juliette Culver
7 October 2009

04 Nov 09

Stuart Brown
Viki Stirling

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Abstract: As increasing numbers of websites and services become areas of conversation for people from all over the world companies are having to take note of what is being said.  To what extent is the brand of a company what it says it is and to what extent is it what other people say about it?

 Over a decade The Cluetrain Manifesto said that markets are conversations, but how do organisations such as the OU follow these conversations and keep up with what is being said?  Is it important that the OU should take notice of such conversations? And to what extent should it actively engage with them in third-party spaces?

 Online Services use a number of tools to monitor the sentiment expressed about the OU across forums, blogs, social networks and other websites as well as manage the OU's presence on social web sites.  This talk will outline some of the things people are saying about us and where they are saying it.

Juliette Culver
11:07 on 3 November 2009

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