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Focus Groups

Focus groups are moderated meetings of 'involved' people discussing their experience of an...

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Gill Clough
22 March 2010

Focus groups are moderated meetings of 'involved' people discussing their experience of an educational intervention. They are a useful tool for formative/developmental or summative/retrospective evaluation and can serve as a single, self-contained method or link to other evaluation activities.

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A focus group is a type of survey method. Other survey methods include individual interviews or online questionnaires. Conducting a survey should be done systematically. Some of the major steps in the survey process are:

  • Determine the survey goal.
  • Select a representative sample.
  • Generate the questions.
  • Construct the instrument (questionnaire, interview protocol, or focus group protocol).
  • Test the instrument.
  • Administer the instrument.
  • Analyze the data.
  • Share and use the results.

 

Tom Reeves
15:40 on 13 February 2013

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Focus Groups Tutorial

Focus Groups Tutorial

added by Tom Reeves

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