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Has Twitter already peaked?
A flash debate Inspired by the Week 8 Activity for the Open University H800 course. A recent...
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15 April 2010
A flash debate Inspired by the Week 8 Activity for the Open University H800 course.
A recent analysis of data from Twitter found the following:
- Twitter ended 2009 with just over 75 million user accounts.
- The monthly rate of new user accounts peaked in July 2009 and is currently around 6.2 million new accounts per month (or 2-3 per second). This is about 20% below July’s peak rate.
- A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet.
- About 80% of all Twitter users have tweeted fewer than ten times.
- Only about 17% of registered Twitter accounts sent a Tweet in December 2009, an all-time-low.
This would suggest that perhaps Twitter is a fad, and has already peaked. However, the same analysis found "tremendous loyalty and engagement from those Twitter users who stay on the system after their first week as members."
This suggests two questions:
- Is Twitter a fad that has already peaked, and is falling out of favour?
- If Twitter is here to stay, will it be only relevant to those in the inner circle of hardcore users, but irrelevant to everyone else?