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Challenges panel

Andy Lane, Marianne Talbot, David Robinson, Peter Macdonald, and Fred Mednick chaired by Melissa...

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Patrick McAndrew
20 April 2010

Andy Lane, Marianne Talbot, David Robinson, Peter Macdonald, and Fred Mednick chaired by Melissa Highton with a focus on the next steps for Oxford University to adopt OER.

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Patrick McAndrew
2:32pm 20 April 2010

Andy Lane, Marianne Talbot, David Robinson, Peter Macdonald, Fred Mednick

David and Peter have produced a joint podcast as conversation. He has also been exploring Oxford as a place bound in disciplines plus the interdisciplinarity encouraged by the college system. Andy Lane from the Open University perspective the author is less prominent – indeed his own work on OpenLearn is well hidden.

Q: Did you have a view of how material might be reused?

A: Marianne – No. But it has been a way to promote myself as an individual.

A: David – important to have a presence for everyone

A: Peter – part of what a publicly funded academic should do

Q: What content travels?

A: A measure of portability is not so much the content that can be reused but the activity that can be generated around it.

Q: On sustainability  - is this just part of what a university does? Or are there opportunities for micro-payments.

A: Andy - Position is similar to the publishing/music industry. Need to explore all the options. Strategic Content Alliance – looking at case studies. Micro-payment or payment for other services is possible. Open University position is to see what proportion of money already spend on outreach (for OU e.g. broadcast work) should be placed with OER. Sustainability comes with the fit with the institutional activity – not an add on.

A: Peter – need institutional promotion individual open materials as part of the expected output.

A: David – like it to be more central, people do not realise the reality of some attitudes. E.g. protecting reading lists. Removing the barriers we put up can only help.

A: Marianne – a penny for every download could generate a nice income. Possibility of donation to “Campaign for Oxford”.

A: Andy – MIT has attracted donations. The feed through to paid students at the OU and the influence on applications to change their profile or attract them. Care is needed to match to institutional aims.

Comment: Sara from SCA – French Audio Visual Archive connects between the free and paid for content. They have carried out significant work on audience and costs before the revenue model.

Q: Dawn Leeder - What is the single major challenge for OER?

A: Fred – Too many organisations that compete and overlap. Need interoperable organisations and institutions each working independently.

A: Andy – To stop talking about OER as something special. More effective Open Education is the end, we need to reach a position where we worry less abou the means.

A: Peter – how to change thinking to suit the new medium.

A: Marianne – a worry is the impact on future employment of recorded content.

Q: Podcasts need pictures -  but need to clear for web use in a way that is not necessary for lectures. Can we get a blanket coverage.

A: Andy – Elsevier has made a broad agreement to allow some reuse. Alternative is to provide an image bank, such as John Hopkins has done for medical area.

A: Marian – tried to make an OER course and it was very difficult. OER needs to be more consumable to allow realisation of the opportunities.

A: David – need to view the credential stream so less likely to use something from a place that I have not heard of.

A: Marion – OER does give a way to give a qua

Q: Research projects need to produce OER – can this be encouraged by Research Councils?

A: Andy – can be one aspect to disseminate through OER. Impact measures imply demonstrating reach and OER have a place in that. But need to know that this will be accepted as evidence.

A: Sustainability model offered by millennium development ambassadors were offered personalised licence plates that gave recognition for work.


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