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Week-end status, 7 Sep campaign tracking.. - Track OER
Cloud created by:
7 September 2012
And Tony re-iterated a comment he made on the Project blog on Cloudworks - we should really look at campaign tracking. After our discussions I recognised the significance of this as part of a multi-pronged solution to tracking content re-use. So I got busy and baked something into the command line (CLI) batch processing code.
The aim should be add the campaign tracking parameters at least into all the external links back to the 'source' server and CreativeCommons.org. My thinking is that if we can share naming conventions for the parameters, and analytics data with Creative Commons then we would all benefit.
Here is an example link with campaign tracking parameters for Google Analytics (utm_source, utm_medium, utm_campaign..), http://labspace.open.ac.uk/b2s?utm_source=labspace.open.ac.uk!Learning_to_Learn_1.0&utm_medium=online!attr-link&utm_campaign=toer1
And, here is the Google Analytics URL builder tool, and additional notes and discussion in a proposed specification.
- Correct terminology and language used for the various Creative Commons Licenses,
- License coverage,
- Convergence between the command line (CLI)/ batch template processor and the Web/oEmbed online interface,
- Support for different jurisdictions,
I found Creative Common's REST API straightforward to work with, and the RDF/XML data returned is very useable.
I'm looking forward to the OERRI challenges webinar hosted by CETIS this morning.
Over and out.