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Today I used personas with my own design students!

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Sancha de Burca
23 January 2013

Using personas with my learners

Sancha de Burca

Today I used personas with my BA Graphic Design students! They are planning proposals for large self-initiated graphic design briefs. I was helping them to work out what to put in the proposal and the main items are: who is the client, what is the message and who is the audience. So I told them about doing personas over the weekend and got them thinking of their “imaginary real people”. Though some of them laughed I urged them to try it and they found it very useful. One of the learners had been at work experience at Saatchi’s and had done this activity – as you said – right down to the colour of the cars driven by the personas.

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