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Clare Withers - Targeted websites
Cloud created by:
1 April 2013
I was working as an Instructional Designer at a University producing relevant and timely information advice and guidance to help students make an informed choice about their future study choices.
Students are used to using online materials to find out about their options for continuing their study. The information had to take account of differing student situations such as their physical location, funding options and types of modules available to study. There were a number of stakeholders within the University who needed to contribute to the information. The information had to be provided in a clear and concise way in order to make it easy for students to find the information relevant to their personal situation.
The measure of success was the number of students self serving via the website and moving through to online registration.
I spoke with IT developers to see if we could identify the different student types so that we could target the information they saw. Once the IT systems were in place I collated the information for each student type and wrote materials based on this. The text was circulated to the stakeholders for comment and approval. The information was then tested to ensure that each student was seeing the appropriate information.
The result was targeted website based on a students personal attributes. Students only saw the information advice and guidance that was relevant to them and didn't need to navigate complex information. The objectives were met.
Based on this experience many of our other information websites are now targeted to ensure that students see information relevant to them.