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SAT: Implementing an open educational system in a corporate setting - Opportunities and challenges (Michelle Bourgein)
Cloud created by:
Dr Simon Ball
2 February 2014
Open education is considered to have the potential to provide educational opportunities to all (OECD, 2011, Yuan, 2008) but just making education open is not enough to ensure this potential is reached. (COL, 2011) Assessing the factors involved with implementing, managing and supporting such a system need to be considered to ensure quality and support teaching and learning (Murphy, 2012).
The advantages and challenges of freely sharing open educational content with in the higher educational sector has been widely discussed (OECD, 2011;, COL, 2011). However, these discussions have not satisfactorily looked at the incentives for corporate organisations to share their educational content with a wider audience nor have they looked at the issues associated with implementing a system to allow open and free access within a corporate setting.
This study focusses on identifying the benefits for an organization to share its educational offerings and considers the questions that need to be answered to ensure the successful implementation of a sustainable open learning system.
This project will look at the need for organisations to consider topics such as copyright, intellectual property rights and open access licences. It will also examine how the extended learner profile will need to be understood if learner satisfaction and retention is to be maximised (Folinsbee, 2008).
Data for the project will be collected from the following sources:
• Published research such as The Organisation for Economic Co-operation and Development (OECD) Centre for Educational Research and Innovation (CERI) (OECD, 2011) report called Giving Knowledge for Free and Guidelines developed by Commonwealth of Learning (COL) (COL, 2011). In addition, the project will make use of any company paid subscriptions to source information (e.g. Bersin reports)
• Results from a questionnaire will be used to assess interest and experience with open learning within an organization not currently delivering open education. Results will help gauge awareness of topics such as copyright issues and data protection etc. Discussions will be held with key personnel from different departments (HR, finance, marketing etc.) to identify potential issues of implementing an open learning system.
• Discussions will be held with other corporate organisations that have implemented open learning initiatives. This could be via online social networks or email or face to face meetings.
The project expects to find that corporate and educational sectors share many common incentives and challenges when implementing an open educational system but equally face a number of different issues relating to their own specific environments.
The project aims to deliver two main outputs intended for use by decision makers within corporate organisations:
1. a multimedia presentation intended to raise awareness and understanding of open education
2. guidelines to introduce, manage and support an open education system
Keywords: Open education, free access, shared educational content, customer education, implementation and open educational practice