MON: Implementation - The Use of Facebook as a Social Network Site to Deliver Organisational E-Learning – Could it Work? (Richard Heffer)
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18 January 2015
Implementation - The Use of Facebook as a Social Network Site to Deliver Organisational E-Learning – Could it Work?
In my conference presentation, I want to explore the validity and the issues around implementing using Facebook to host our organisational e-learning material. Provisionally, these issues will be identified as:
The Organisational Drivers to improve our Delivery of E-learning. Can Facebook be used to enhance the efficiency and effectiveness of our e-learning delivery during an ongoing climate of public sector funding reduction of 20%?
The use of Facebook as a cost efficient way to use a public SNS to bring e-learning material to our staff. The age group of our NFRS staff is 25 - 55 who have a 55-70% usage of social networking sites (ONS 2104 Report). There seems to be a likely synergy.
Facebook has affordances within its design that encourage knowledge sharing and encourage social collaborative learning (Wenger 2006) as de –facto learning platform hosting e-learning material. The design of the Facebook Social Network Site (SNS) has ensured that it is accessible through wide variety of devices and it is optimised for mobile devices again encouraging the employment of concepts around mobile learning.
An exploration of the limitations of Facebook as an e-learning platform. Thus, learning material on Facebook cannot be made to be SCORM compliant and will lack designed-in interaction. This has the risk of it encouraging a passive learning experience. I consider that there are design implications for Facebook e-Learning Material and would like to explore if there a nascent, evolving or a mature design approach for SNS learning within e-learning communities of practice? There are also implications for the accessibility of learning material on Facebook. Material posited on Facebook is inherently visually based and thus I want to explore if it can be made compatible with best-practice accessibility requirements or does inherent design of Facebook mitigate against accessibility?
Another exploration will be Reputation Management; what are the problems for a public sector using a globally and commercially orientated social network site? Will our organisational reputation sit well when there are unmanaged advertising pop-ups and the hidden aspects of Facebook data mining to be considered?
In terms of the research and data sources to be used; a main source of information for the project will be the online questionnaire put out to all our organisational staff. This is to be supported by trialling existing e-learning material on our organisational Facebook page. By viewing the staff responses to this material, I hope that I can gain and assess a better, if subjective, picture of the level of customer reception for future learning material on our Facebook page.
This will be supported by a review of current the current academic discourse around the use of Facebook and learning to identify trends and ideas. Initial searches have indicated that such academic studies are confined to formal education, rather than organisational learning, but I hope that there will be common themes and ideas that I can explore. Equally valid will be a review of ideas and concepts in online communities of practice centring around e-learning, SNS and organisational learning.
I have added below the link to the Nottinghamshire FRS Facebook page that has the trial video that I have posted up. I would be most interested in your comments.
19:47 on 29 January 2015 (Edited 16:34 on 4 February 2015)
I have added a link below to my online questionnaire which I would ask if H818 colleagues and those attending the conference would consider completing. It is a very simple questionaire that should not take long to do.
The questionnaire is a 'control' in that it mirrors closely the online questionnaire that I am also sending out to staff in my organisation. Its intention is to measure usage of social media, appetite for e-learning and willingness to enage with e-learning material on social media sites.
I though it would be useful for my overall project artefact to be able to compare the responses from organisational staff with those of the TEL practitioners within the H818 community, hence why I see your questionnaire results as a 'control' and useful comparator.
If you wonder why the first question is a bit odd, it is, but I needed something to replace the original question in the organisational questionnaire which asked about roles type in the organisation of respondees and thus maintain the similarity of question flow in both . I could not really ask the H818 cadre if you were firefighters (unless you are!)
Please note that you may have to close the window after completing the questionnaire for it to register.
16:12 on 4 February 2015 (Edited 14:31 on 5 February 2015)