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The Evolution of Christmas Ads from Coca-Cola

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Anna Ponce
23 January 2016

Did you know that the paintings used in the mid 1900-s helped create the modern image of Santa Claus? This portly white man in a red suit that brings joy to families and friends was firstly portrayed by Haddon Sundblom, a Sweden artist, in 1931. It’s interesting to know that we still use the Sundblom’s illustrations of Santa at Christmas time. The infographic below takes a look at the most impressive Coca-Cola Christmas ads that signify about the beginning of the Christmas season. So, let’s take a more detailed look at this enduring image of a merry, jolly, old man in the Sundblom’s paintings from 1931 that was the basis for the next Coca-Cola Christmas adverts.

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